The Wearable Movie Idea

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Posters With Optical Illusions Depict Plight Of Endangered Penguins

Collaborating with SANCOOB, a non-profit which aims to protect endangered animals, South African advertising agency Bittersuite has come up with a creative way to make people pay attention to the endangerment of African penguins. 

This ad campaign takes its cues from M.C. Escher and optometrists’ eye charts to create various optical illusions in the posters, making the viewer to take a closer look. 

The slogan, “See the reality before it’s too late” also complements the notion of foresight in these posters, sending an urgent message to the viewers to save these penguins before they are gone. 

While these posters are in black and white, just like penguins, the messages within them are too compelling to ignore. 

View more examples on design taxi

Maggs on Media

Been catching the Maggs on Media slot on eNCA channel on DSTV. There have been some great insights on media especially now around Cannes. Go and have a view at some of the previous episodes here and catch up on what is happening locally and overseas.