Friday 28 January 2011

The Impotence of Proofreading

Here are a few Headlines that should have been re-worked, enjoy!

Man Kills Self Before Shooting Wife and Daughter

Something Went Wrong in Jet Crash, Expert Says

Police Begin Campaign to Run Down Jaywalkers  

Panda Mating Fails; Veterinarian Takes Over  

Miners Refuse to Work after Death

Juvenile Court to Try Shooting Defendant  

War Dims Hope for Peace  

If Strike Isn't Settled Quickly, It May Last Awhile

Cold Wave Linked to Temperatures  

Enfield ( London ) Couple Slain; Police Suspect Homicide  

Red Tape Holds Up New Bridges  

Man Struck By Lightning: Faces Battery Charge  

New Study of Obesity Looks for Larger Test Group  

Astronaut Takes Blame for Gas in Spacecraft  

Kids Make Nutritious Snacks  

Local High School Dropouts Cut in Half  

Hospitals are Sued by 7 Foot Doctors  

Typhoon Rips Through Cemetery; Hundreds Dead
  

Thursday 27 January 2011

"Invictus" by William Henley



I am the master of my fate: I am the captain of my soul.
Out of the night that covers me,
Black as the Pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.
 
In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.

Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds, and shall find, me unafraid.

It matters not how strait the gate,
How charged with punishments the scroll,

I am the master of my fate:
I am the captain of my soul."

Wednesday 26 January 2011

Timesaving Photoshop CS5 Shortcuts and Tips

all adobe photoshop toolbars


A line up of memories - I remember the PS1 fondly along with those floating selections.
Digital times with Adobe Photoshop have most definitely moved on and here you can catch up on some wicked PS keyboard shortcuts with big thanks to designzzz.

Monday 24 January 2011

A flock of Words
























I remember attending an Adobe event years ago at the Rotunda in Camps Bay. Presides the tasty snacks and open bar I remember listening to the guy from Why Not Associates based in the UK. The one thing that really stood out for me was the project they did for the coastal city of Morecambe. It was a typographic solution entitled "a flock of words".

Go and view their website here and the "flock of words" is in their environmental link.

Tuesday 18 January 2011

FIRST DRAFT - a public series lecture experiment

FOOTNOTE 3 [ECONOMY & YOU BABY]
17H00 - 20H00 } 28 JANUARY  -  33 LONG STREET { RAGAZZI APERTIVOLOUNGE
First Draft/Footnotes is a week long series of lectures, artist studio visits, gallery guides and film/documentary screenings, with corresponding evening events related to major themes.

The project is balanced between daytime exposure to critical thought and corresponding after-parties. Draft lectures, artist studio visits, gallery guides and film/documentary screenings are scheduled from 10h00 –17h00, while Footnotes further develops the days’ themes in an engaging party atmosphere, from happy-hour and beyond.


The website to visit here
If you in the facebook groove then here

Sunday 16 January 2011

Design Criticism and the Creative Process by CASSIE MCDANIEL

Design Criticism and the Creative Process
At a project’s start, the possibilities are endless. That clean slate is both lovely and terrifying. As designers, we begin by filling space with temporary messes and uncertain experiments. We make a thousand tiny decisions quickly, trying to shape a message that will resonate with our audience. Then in the middle of a flow, we must stop and share our unfinished work with colleagues or clients. This typical halt in the creative process begs the question: What does the critique do for the design and the rest of the project? Do critiques really help and are they necessary? If so, how do we use this feedback to improve our creative output?

The critique as a collaborative tool

When we embrace a truly collaborative process, critiques afford the incredible intersection of vision, design, strategy, technology, and people. The critique is a corrective step in the process that allows different ways of thinking to reach common ground—for example, compromising on visual vs. technological requirements. Critiquing an unfinished design mitigates the risk of completely missing a project’s ultimate goals. Acting as a wedge in the creative process, good feedback can readjust the design message and help us figure out what we’re really trying to say (see Figure 1).
The Design Process
Fig 1. The Design Process
Zach Lieberman, creator of innovative eye-tracking software, preaches the idea of DIWO—Do It With Others—saying, “We need to think about art–working more like a laboratory, that we are performing research and working together.” This contrasts with the common design parable that a camel is a horse designed by committee. The critiquing process is not an excuse to form a design committee, but designers must embrace collaborative efforts and act as stewards of design rather than dictators. We need to ask ourselves: What’s so wrong with a camel? Is it not just a different way of looking at the problem?
If the critique is to help us to collaborate, it must sound like a suggestion rather than an order. It should be conversational, both giving and taking, again in the interest of collaboration. When design critiques are one-sided—for example, when commands are issued without explanation—the result is like playing telephone: the message arrives diluted and insensible because the message bearer has no context or ownership over ultimate design decisions.
It’s important to remember that critiques are meant to improve output rather than hinder process. Steven Johnson, author of Where Good Ideas Come From says, “Often times the thing that turns a hunch into a real breakthrough is another hunch that’s lurking in somebody else’s mind.” Encouraging the overlap of ideas from multiple people, as in critiques, facilitates these breakthroughs.
For a designer, a good critique can:
  • prevent a meandering design from veering too far from timeline, budget, scope, or other project constraints,
  • allow others to help, teach, and guide when there are weaknesses or confusion,
  • accustom others to the shoddy state of unfinished designs to talk about bigger ideas and strategy,
  • familiarize colleagues, managers, and clients with the design process,
  • invest everyone in the project early on,
  • circumvent alarming change requests by responding immediately as a team,
  • distribute responsibility for developing creative output,
  • help build team trust, and
  • eliminate destructive ego.

Presenting designs

Sharing your work at any stage can make you feel vulnerable, but discussing it lends credence to the design process. Present a rationale for all design decisions you make. If that’s impossible, ask yourself where there’s room for improvement, and listen to suggestions. A plethora of tips are available on presenting designs and public speaking. Use these resources to target your growth areas and then practice good habits every opportunity you get.

What is good feedback?

While critiques are important, what people actually mean when they give feedback may still be a mystery. How do we connect the abstract things that people say to what we actually create on our computers? Here are a few scenarios where you can rein in vague feedback to benefit the design.

LACK OF CLARITY

Example: “I don’t like it,” or “I really love it!”
Ask specific questions to collect specific feedback. Zoom in on whether or not they like what they see to figure out exactly what they like. Ambiguity feels safer but it doesn’t benefit the conversation or the design. For likes and dislikes ask specifically about typography, color, layout, images, etc. Show them the kind of response you might be looking for. Ask questions even if they seem absurd, even if you’re pretty sure you understand what the other person is saying. Doing this reveals potential miscommunications at an opportune time rather than later on in the project when it becomes a costly inconvenience.

TAKING IT PERSONALLY

Example: “I don’t like purple.”
Sometimes a colleague or client gets hung up on a strong personal distaste, usually on one particular detail. When criticism is based on personal preference, separate subjective comments from objective ones to filter the really meaningful feedback. Readjust your line of questioning—instead of asking what the person standing next to you thinks, ask what the target audience for the project might think. Would they, too, not like purple? This helps prioritize design effort by focusing on feedback that affects usability or product quality. Remember your own biases and be honest about them. The best designers work with their audience in mind regardless of personal inclinations.

DESIGN APATHY

Example: “It looks fine as it is, let’s just go with it.”
If a person cannot discern between good design and bad design, it is tempting to believe they are design blind or incapable of appreciating good work. It could be, however, that they don’t quite understand or accept design’s role in product engagement or they are not comfortable talking in visual terms. Use probing questions and specific examples of websites or animations or whatever your end product is to understand their particular reluctance. Sometimes it takes several examples to figure out the root of the problem. If observers are tightlipped, reassure them that all feedback is helpful whether it’s positive or negative. By interpreting criticism this way you not only allow an open conversation, you also control it by managing your own reactions.

CONTRADICTIONS

Example: “This needs to appeal to Baby Boomers but the users will probably be in their early 20s.”
Put the other person in your shoes. How would they approach this situation? Asking for advice (avoiding sarcasm) doesn’t hurt a project; rather, it opens up communication and helps people think about the project’s overall objectives. Pinning down clear, measurable goals from the outset ensures that you are approaching the project from the same perspective.

INDECISIVENESS

Example: “I’m not sure what I think. What do you think?”
It’s common to be asked for your professional opinion on a decision that someone else must make. The risk is that they don’t actually mean what they are asking. For instance they might be testing your subjectivity to see how your preferences measure up to their own. Regardless of the intent, this is an opportunity to gain someone’s confidence. Offer your opinion but be sure to back it up with good logic, such as user experience best practices, type methodology, or color theory. Keep your knowledge-sharing relevant and be as straightforward as possible. A situation like this is a chance to educate, and by using it to its full potential you can benefit everyone involved in the project.

RESISTANCE

Example: “That’s a great idea, but not right now.”
There seem to be few choices in this situation. You can argue until you’re blue in the face, attempt to create allies that will help argue your case, or you can forget about your brilliant idea for now, and save it for later or for some other project. What you choose to do depends on what is at risk. For example, you don’t necessarily want to argue with your largest client. Nor do you want to push the idea if the opposition is practical, i.e., too little time or budget. If you do pursue the idea, pitch it to the best of your ability, state it to the best of your ability, but don’t overstep your boundaries before calculating the risk. There will be people that respond differently to your approach, so learning to gauge what motivates the people that you work with is helpful.

TOO MUCH NEGATIVITY

Example: “I don’t like the type or that picture. The colors are off. I think you’ve missed the point.”
Sometimes in the design process, especially with too much feedback or too little initial direction, the end message appears diluted or warped and you find that you missed the mark. Don’t give up as a default, but know when to cut your losses and start over. Gather as much information as you can about why this attempt failed. Frank Gehry says in The Unbuilding of Frank Gehry, “Each project I suffer like I’m starting over again in life. There’s a lot of healthy insecurity that fuels this stuff.” Starting over on the same project can be even more disheartening, but the accomplished architect offers a lesson; each time we begin again, we do so with the knowledge and lessons we learned before, increasing our potential for success in each new effort.

Negotiate criticism

The idea that feedback is not fixed is a common thread in these scenarios. Our interpretations and reactions influence feedback. A critique is the beginning of this negotiation process, allowing the exchange of thoughts and opinions. Ultimately it is important that our designs accomplish business goals and engage our audience, but getting there is not always as straightforward as it seems. Every time project members exchange and share information or insights, the project value goes up. On the other hand, if communication isn’t adding value, ask whether it is important that you collaborate or if there is an alternative.

The designer as collaborator

The critique’s importance in creative output is not a new idea; it is why design community sites such as Dribbble, Behance, and Forrst flourish. But embracing the critique depends on knowing your value to a project and understanding how to navigate process to achieve great work. In his presentation called Quieting the Lizard Brain, Seth Godin talks about “shipping” or delivery, and “thrashing,” the idea of experimenting despite uncertain outcomes. “What you do for a living is not be creative; everyone is creative. What you do for a living is ship. And as someone who knows how to ship, you have a discipline and part of your discipline is that you insist on thrashing early.” It sounds simple enough but in the depths of process it is not always an easy formula to follow. Critiques can help us navigate both complex processes and projects. The better we are able to do this, the more we can collaborate effectively, improve our creative output, and create original and engaging work.

About the Author

Cassie McDanielCassie McDaniel is a designer, artist, illustrator, and writer. She’s done interactive work in London, Florida, and Toronto designing for big brands as well as artsy, cultural, and non-profit organizations. Say hi on Twitter: @cassiemc.