Thursday, 6 October 2011

What Made Steve Jobs So Great?

Steve Jobs wasn't an engineer or a designer. But he was one of the greatest users of technology of all time, and that made all the difference. His tour finally brought him to the workbench of a designer ready to quit after just a year on the job, languishing amid a stack of prototypes. Among them was monolithic monitor with a teardrop swoop, which managed to integrate all of a computer's guts into a single package. In that basement Jobs saw what middle managers did not. He saw the future. And almost immediately he told the designer, Jonathan Ive, that from here on out they'd be working side-by-side on a new line. Steve Jobs may not be the greatest technologist or engineer of his generation. But he is perhaps the greatest user of technology to ever live, and it was Apple's great fortune that he also happened to be the company's founder. Read from fastcodesign here

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