Wednesday, 11 August 2010

Analysis: Cell C, Trevor Noah and the cunning stunt that got everyone talking

Just because you’re one of South Africa’s “big three” cellular providers; just because you are in bed with one of the country’s top stand-up comedians; just because you think your marketing campaign is very slick – don’t mean everyone has to find you funny. Cell C feels the burn.

Read further on The Daily Maverick

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