Wednesday, 18 September 2013

Legendary Mac Designer: The iWatch Isn't Enough To Save Apple


HARTMUT ESSLINGER IS THE FOUNDER OF FROG AND THE DESIGNER OF SOME OF APPLE’S ORIGINAL DESIGN LANGUAGE. IN AN INTERVIEW WITH CO.DESIGN, HE ARGUES THAT APPLE DESIGNERS SHOULD BE GIVEN MORE POWER.

If you pointed to one single company as being the absolute best in the world at giving design a voice in corporate direction, it would be Apple. Because it was design that led to a string of massive hits--the Macintosh, the iMac, the iPod, and the iPhone.
So it’s a bit surprising when Hartmut Esslinger, the founder of Frog who worked with Steve Jobs on both Apple’s iconic “Snow White” design language and the Next computer--and recent author of Keep It Simple--says Apple’s current problem with innovation is that designers don’t have enough power in the company, and that leadership is shifting Apple’s focus from innovation to marketing, adopting a defensive posture around the iPhone.
“I don’t want to trash Apple,” Esslinger cautions. “I don’t want a Samsung phone!”
Read on here

Tuesday, 6 August 2013

Mumford & Sons




Mumford & Sons combined the band's folky sound with our favorite comedians to create amusic video of massively entertaining proportions.
In the video, Jason Bateman, Will Forte, Ed Helms and Jason Sudeikis are transported to a dusty barn where they star as members of the band. Adorned with earth-toned clothing, hipster facial hair and instruments from the prairie house, the troupe of actors are almost unrecognizable at first. But after the closeup shots and sultry staring into each others' eyes, it's totally obvious the video is not the Mumford & Sons we all know.

Thursday, 4 July 2013

Posters With Optical Illusions Depict Plight Of Endangered Penguins


Collaborating with SANCOOB, a non-profit which aims to protect endangered animals, South African advertising agency Bittersuite has come up with a creative way to make people pay attention to the endangerment of African penguins. 

This ad campaign takes its cues from M.C. Escher and optometrists’ eye charts to create various optical illusions in the posters, making the viewer to take a closer look. 

The slogan, “See the reality before it’s too late” also complements the notion of foresight in these posters, sending an urgent message to the viewers to save these penguins before they are gone. 

While these posters are in black and white, just like penguins, the messages within them are too compelling to ignore. 

View more examples on design taxi

Wednesday, 3 July 2013

Maggs on Media


Been catching the Maggs on Media slot on eNCA channel on DSTV. There have been some great insights on media especially now around Cannes. Go and have a view at some of the previous episodes here and catch up on what is happening locally and overseas.


Tuesday, 4 June 2013

Debunking The Myth Of Apple’s “Golden Ratio”


 WE’VE ALL HEARD THAT APPLE’S LOGO AND PRODUCTS ADHERE TO THE GOLDEN RATIO. IT’S A LIE. OR IS IT? READ ON...


Wednesday, 8 May 2013

Monday, 6 May 2013

Designer Makes Books By Hand, Sketches Every Single Image With Pencil On Grid

As part of its new campaign, Pentagram has created a short but insightful video that features prolific designer Massimo Vignelli, who talks about his old-fashioned approach to book-making.

Instead of doing all the layout on the computer like most designers these days, Vignelli still uses a pencil and grid to determine the placement of images and text on each and every page.
Explaining why the grid is the “underwear” of the book, the veteran designer reveals the fascinating process behind how he makes books, including how he sketches every single image in the book. 



Thanks to design taxi


Monday, 4 March 2013

Join Kaospilot Cape Town


You are warmly invited for a networking event, a night of great ideas and inspiring connections on 8th of March at our homebase in Buitenkant 36! 

For a first meet'n greet with local partners and potential future opportunities we are hosting a networking evening. The event serves the purpose to grow our current and future community in Cape Town – and to give you a first possibility to connect with the students on a personal level. This may well result in the Kaospilots working to support your endeavors! 

For the time from March – May 2013 (and again in 2014) the Kaospilots will be working on a number of projects here in Cape Town. For many of them we will be partnering up with local organisations, initiatives and individuals. You find more information about who we're already connected with, and the projects that are emerging from that collaboration on http://kpcpt.org/

It is therefore that we cordially invite you so that we can get to know each other and to exchange first ideas and visions. Please join us for a night of casual mingling and mutual inspiring!


CPUT Graphic design presents Michael Wolff